The ease of use and short duration of play has made online casual games a mass market entertainment medium, yet a lack of standards has slowed the industry growth. The vision of Game Trust is to provide the common standard for community features and premium models in online casual games, helping the industry evolve by allowing game developers and distributors to focus on their respective strengths.

The Game Frame platform by Game Trust allows developers to add complex interactive features and explore new models to monetize their content through subscriptions, tournaments, and virtual merchandise sales. Features outside the reach of most developers, including player profile development, rating, leader boards, chat, and instant messenger, are made readily available to developers through Game Frame, allowing better games with more revenue potential to be produced.

For distributors of online casual games, everyone from large portals to blogs, Game Trust offers industry-leading player features that generate returns in excess of traditional casual game revenues. Game Frame includes top titles from leading developers, ensuring that distributors always have the best available content. The platform saves distributors the high costs of developing and maintaining complex infrastructure, while being completely customizable and capable of supporting millions of player accounts.

The economic model of Game Trust distributes player revenues to game distributors and developers, encouraging re-investment and industry growth. Game Trust has built a business to handle all of the complex platform issues, including client-server communication, player state management, firewall penetration, scalability, security, and global payment processing, allowing the industry to focus on growth.